Even in B2B, brand is paramount. It’s how we get on the list for purchase consideration, build long-term connections with buyers, and extend our relationship into new areas. And true thought leadership can be a critical part of building a brand, especially when delivered by your people. By offering fresh perspective and credible expertise, your brand evangelists give you a competitive edge to win more mindshare and close more deals. That said, it’s a different kind of content often delivered via channels outside of the realm of focus for most teams.
Join Jeff Kunken, VP of Creative Accounts (BrightTALK) as he sits down with marketing powerhouses to explore how building a strong personal brand helps leaders compete in an ever-changing economy. They’ll discuss how true thought leadership helps maximize marketing influence, nurture target accounts, and bring in additional revenue by broadening your sales funnel.
Host: Jeff Kunken, VP of Creative Accounts (BrightTALK)
Mary Shea, PhD, VP, Global Innovation Evangelist (Outreach)
Mario Martinez, Jr., CEO and Founder (Vengreso)